We’re nearly there with a new brand!

On Tuesday 8th June, there was a teleconference meeting and presentation by Moon Creative Agency & stakeholders of the new Vanuatu brand. Moon  provided new creative concepts based on feedback from industry after their first pitch, last year. Attendants were predominantly the tourism stakeholders such as TMDF members consisting of reps from VHRA, VTOA, VSOA, and NTDO, whom assembled at the VTO Marketing department to listen and view the refined concepts of the new branding. The VTO is currently awaiting on 2nd round of feedback on the new concepts from last week’s presentation. Following feedback from industry and stakeholders, will be Moon’s further refinements, feedback on new concepts, revisions (if necessary), market testing, and a debrief by all parties on the final brand, including analysis on the market testing, refinements (if necessary), and around this time if everyone is satisfied, Vanuatu will launch its new brand.
We’re nearly there!